Dr. Aprilia West is a psychologist, executive coach, researcher, trainer, author, and professional fellow at the Institute of Coaching, affiliate of Harvard Medical School — bringing 20+ years of experience working with founders, leaders, creatives, and organizations at the highest levels.
Dr. West brings 20+ years of experience working with founders, leaders, artists and creatives, teams, and organizations across Big Five tech companies, the U.S. Congress, and the Big Six entertainment companies, as well as prosocial policy-driven "nudge" and behavior-change campaigns.
Dr. West specializes in translating cutting-edge research into practical, evidence-based tools that improve both wellbeing and performance. She has been invited to deliver workshops for professionals across 11 countries, teaching on topics including decision-making, psychological agility, emotional efficacy, and sustainable behavior change.
She is the author of several books—most notably What You Feel Is Not All There Is and ACT For Your Best Life—as well as peer-reviewed academic articles. Her work also extends into large-scale, prosocial initiatives, where she has collaborated on communication campaigns and behavioral design projects aimed at strengthening wellbeing and civil society.
Prior to training as a psychologist, Dr. West served as a policy analyst, communications director, speechwriter, and press secretary on Capitol Hill — a background that gives her a unique context for bridging the worlds of behavioral science, organizational strategy, public policy and real-world impact.
With 20+ years of doctoral-level training and experience working with individuals and organizations at the intersection of psychology, performance and policy, Dr. West brings a rare blend of scientific rigor fused with real-world application.
Licensed clinical psychologist, executive coach and trainer with 20+ years of experience working with artists, leaders, and teams in Fortune 500 organizations, the U.S. Congress, Big Five tech, and Big Six entertainment companies.
Publications include What You Feel Is Not All There Is, ACT for Your Best Life, and Emotion Efficacy Therapy as well as peer-reviewed articles — grounded in research, written for both professionals and self help.
Developed and validated the Emotion Efficacy Scale 2 (EES2) and the Emotion Efficacy Therapy (EET) protocol. Developed the Flexible Selfing protocol integrating Acceptance and Commitment Therapy with Internal Family Systems and Method Acting techniques.
Has delivered invited workshops and trainings in 11 countries for 5000+ therapists, coaches, and helping professionals in applying evidence-based interventions, including partnerships with the Institute of Coaching, Harvard Medical School, PESI, and Praxis.
Invited guest on podcasts and high-profile media shows discussing psychology, culture, and public policy. Designs bespoke motivational and educational keynotes for organizations. A vocal advocate for updating wellbeing and mental health models through process-based approaches.
Collaborated on high-profile prosocial campaigns including congressional redistricting, human rights and climate change, alongside advocates including Sir Richard Branson, Peter Gabriel, and Mia Farrow.
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