Dr. Aprilia West is a psychologist, executive coach, trainer, author, advocacy campaign strategist, and digital health consultant. She has 20+ years of experience working with founders, leaders, creatives, teams, and organizations spanning U.S. Congress, tech, entertainment, Fortune 500 companies, and nonprofit advocacy campaigns.
Her extensive experience as a psychologist, executive coach, trainer, author, advocacy campaign strategist, and digital health consultant give her a niche understanding of human behavior and how to facilitate wellbeing, peak performance, and prosocial behavior change.
Dr. West's interest in human behavior and choice-making led her to study emotional intelligence, psychological flexibility, resilience and positive psychology. She went on to develop the construct of emotion efficacy— the ability and belief your ability to harness emotional experience, shift your mindset and take action aligned with your values. She explains, “emotion efficacy is what you’d get if emotional intelligence, psychological flexibility and resilience had a love child.”Dr. West designed the Emotion Efficacy Therapy protocol as part of her doctoral studies, as well as the related assessment, the Emotion Efficacy Scale-2 (EES2). She has since developed and expanded the emotion efficacy tools and trainings, including authoring the self-help book, What You Feel Is Not All There Is. She is also co-author of the clinician's guide to Emotion Efficacy Therapy.
Dr. West is known internationally as an expert in the application of behavioral science and conducts professional trainings for coaches and clinicians around the world.
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