ALL NEW Emotional Efficacy Training

Professional training for professional clinicians with Dr. Aprilia West, PsyD, MT, PCC

NEW CONTENT + NEW LIVE & ON-DEMAND FORMAT

Empowering Clients to Harness Their Emotions AND Take Values-based Action

Your life is made up of moments of choice. In those moments you choose to act either on what you’re afraid of or what you want to create. When you develop a powerful relationship with yoru emotions, you become infinitely more choiceful. Emotion Efficacy Training is designed to empower coaches and therapists to help clients 

What is Emotion Efficacy?

Emotion efficacy is your ability — and your belief in your ability—to harness experience, decode your emotions and act on what matters most in context.

What is Emotion Efficacy Therapy?

Emotion Efficacy Therapy (EET) was developed to help people develop more powerful relationships with their emotions and increase their wellbeing and performance. Blending Acceptance & Commitment Therapy (ACT), Dialectical Behavioral Therapy (DBT), and exposure therapy into a brief 8-session treatment, the emotion efficacy protocol can be administered in clinical individual, group and organizational settings.

The EET protocol helps people learn to respond more intentionally, flexibly and creatively to emotion triggers and to take action aligned with their values in moments of choice. This means not only learning to better tolerate distress but also to dial down the intensity of emotional experience and consistently pivoting in moments of choice to take action aligned with their values. Because the skills training is highly experiential, it helps clients not only learn what they can do differently, but how.

Why Is Your level of Emotion Efficacy Important?

Because emotions are your primary motivational system, they inform the 35,000 choices we make everyday. As a result, your relationship with emotions is at the heart of your choices and action, how you relate to your emotions and choices gives you your level of emotional efficacy. This is why low emotion efficacy negatively impacts client behavior, wellbeing and performance.

People with low levels of emotional efficacy tend to struggle with:

  • Low levels of emotional awareness and fluency

  • Chronic styles of reactivity or over-control

  • Disconnection from values, meaning or direction

  • Rigidity around beliefs, biases and behavior

  • Preoccupation with past and future

  • Unhelpful or destructive behavior patterns

Since an estimated 75% of therapy clients struggle with low emotion efficacy, it’s essential that therapists know how to help clients harness their emotional experience while staying focused on what matters.

Benefits of Emotion Efficacy Therapy

You want to help your clients cultivate high emotional efficacy by giving them the broadest range of tools possible.

Emotional Efficacy Therapy (EET) provides novel psychoeducation grounded in neuroscience, learning theory and contextual behavioral science, 4 evidence-based emotional efficacy skills, recorded and live demos and experiential practice.

With increased understanding of emotional experience, distress tolerance, emotion regulation and values clients are positioned to make choices that move them towards what matters to them, even in the face of stress, challenge and pain. A growing body of evidence suggests the EET protocol is effective for significantly increasing emotion regulation, distress tolerance, and reducing avoidance behaviors, anxiety, depression, trauma, and addiction relapse rates as well as overall wellbeing with just 8 weeks of treatment.

In addition, EET can be integrated into therapy approaches as an adjunct to helping clients increase their wellbeing and performance.

Join the NEW EMOTION EFFICACY TRAINING cohort IN JANUARY 2025

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About the Training

Empowering clients to harness their emotions and take values-based action

This new Emotion Efficacy Therapy training has expanded to include new materials not previously included in the clinicians’s guide to Emotion Efficacy Therapy or past trainings. The format is both live & on-demand training is divided into 7 learning modules offering video didactics, recorded experiential demos, reference handouts, worksheets, homework prompts and guided experiential scripts to use with your clients.

In addition, there will be two optional 3-hour live sessions each quarter at different times to accommodate your time zone. These sessions will include real-play demonstrations, EET skills practice with a partner, and Q&As with Dr. Aprilia West. 

Learning

Participants will learn to help clients:

  • Decode emotion triggers (defaults + values)

  • Observe and Label all parts of emotional “STUF”

  • Surf emotion waves instead of reacting

  • Clarify and act on values in moments of choice

  • Regulate emotions when needed to act on what matters most

  • Track the function of actions using the WTF? inquiry

  • Practice skills in an activated state so the learning ‘sticks’

You will also understand the role of emotions in mood, motivation, learning and decision-making, and why it's so important for professionals to help clients increase emotion efficacy to promote mental health and well-being.

You will learn to recognize common presentations of low emotion efficacy that lead to mental health problems and languishing.

You will learn to identify underlying psychological processes that inhibit emotion efficacy.

You will increase your confidence working with emotional activation.

You’ll learn a trauma-sensitive stance to support a context where clients can effectively engage with aversive emotional experience.

You will observe professional demos of Dr. West working with clients using structured exposure-based practice.

Participants will receive learning tools they can use with clients including: diagrams, reflections, experiential exercises, and links to guided online emotional efficacy practice.

And, for those attending live sessions, you will have an opportunity to practice with a partner.

Takeaways

Participants will leave the training with:

  •  New learning tools in the form of over 40 handouts and worksheets you can use with clients that include: diagrams, reflections, and experiential exercises.

  • Instructional decks that can be used in individual, group or training settings.

  • Access to guided online emotional efficacy practice.

  • Optional practice in live sessions to increase your skill and confidence to apply EET skills with your clients.

Structure

This course utilizes a split classroom format including 2 three-hour live sessions designed for different time zones + 7 on-demand video modules with psychoeducation, downloads and videos.

Prior to live sessions, participants are asked to review course materials and video demos so they can participate meaningfully.

*Please note: the live sessions are experiential and require a willingness to engage in dyad practice with other participants.

Investment

All EET on-demand and live training, tools, materials and are available as follows:

$495 for professionals and $225 for students.

*This course opens January 1, 2025

Testimonials

Featured

Dr. West’s EET training offers clinicians a powerful, clear protocol for helping clients navigate difficult emotions.

I loved this course! Dr. West's EET training teaches clinicians a brief, powerful and clear protocol for helping clients navigate difficult emotion states in order to support effective, value-driven life choices. Dr. West is an exceptionally skilled and delightful teacher, engaging participants in a warm, curious and playful way. She combines didactics with experiential practice so that I could quickly integrate the EET interventions and use them immediately in my practice. My clients have appreciated having this tight package of tools, and I would highly recommend this training for clinicians of any theoretical approach!

Victoria Lemle Beckner, Ph.D., San Francisco Group for Evidence-Based Psychotherapy, Assistant Clinical Professor at University of California San Francisco, lead author of "Conquering Post-Traumatic Stress Disorder"

Dr. Aprilia West’s EET training is engaging and accessible, blending CBT skills with experiential exercises effectively.

Dr. Aprilia West is a very engaging, skillful and dynamic trainer. I primarily work from a psychodynamic/attachment lens but was interested in adding some CBT skills to my repertoire. Throughout the training Dr. West incorporated a balance of didactic-style teaching and experiential exercises—both as a larger group and in dyads— which helped me stay present, consolidate what I was learning, and gave me a chance to apply the new knowledge immediately. She also made great use of clinical and personal examples to facilitate the learning. Even with my limited CBT experience I found this training to be relevant, accessible and applicable to my clinical work, and have been able to use EET skills successfully with clients in my private practice! I also purchased the EET book and have found it to be an essential reference when I've wanted to use Emotion Efficacy interventions with clients in session. I would highly recommend Dr. West’s EET training to anyone working with clients who struggle with low emotion efficacy.

Zoe Barnow, PsyD, Clinical Psychologist, private practice

Dr. Aprilia West’s EET training offers coaches a clear, powerful system to enhance clients' emotional efficacy.

If you are a coach whose clients would be interested in developing more emotion efficacy, I strongly recommend taking Dr. Aprilia West’s Emotion Efficacy Therapy (EET) training. EET is extremely unique in how clear and complete a system it is. The structure is understandable and immediately useful for clients, while session flow and experiential process is a powerful toolbox for coaches. On top of her gift for creating systems, Dr. West is adept at both teaching the protocol and demonstrating its functional and flexible nature in real plays. Finally, while there are other trainings available to coaches that are led by psychologists, few are also versed in coaching. That Dr. West does both therapy and coaching--and can really speak to coaching--makes her EET training a rare and valuable opportunity for coaches who want to help their clients develop a more powerful relationship with their emotions.

Josh Hillis, Head Coach and Curriculum Design, GMB Eating Skills, author of “Lean and Strong: Eating Skills, Psychology, and Workouts”

Dr. West’s training was one of the most valuable, making EET a staple in my practice with immediate results!

Dr. West’s training was by far one of the most valuable trainings I've ever attended. She has a natural talent for pairing the strong scientific underpinnings of the EET protocol with ample experiential exercises to quickly develop competency. She also provided a strong rationale for each element of EET and offered opportunities to learn from her and practice new skills in a supportive way. She provided helpful constructive feedback and thoughtfully checked in throughout the training to ensure everyone understood the material (as we had varying levels of experience). Her warmth and expertise made it easy to ask questions and her responses always thoughtfully cut to the crux of the issue. I readily used EET with confidence with clients the following week! EET has become a staple in my practice.

Stephanie Catella, Clinical Psychologist & former Director, Berkeley Cognitive Behavioral Therapy Clinic

Dr. Aprilia West PsyD MT PCC - psychologist, executive leadership and team coach, trainer and organizational consultant

About Dr. Aprilia West

Dr. Aprilia West is a psychologist, executive coach, trainer, author, advocacy campaign strategist, and digital health consultant.  She has 20+ years of experience working with founders, leaders, creatives, teams, and organizations spanning U.S. Congress, tech, entertainment, Fortune 500 companies, and nonprofit advocacy campaigns.

Her extensive experience as a psychologist, executive coach, trainer, author, advocacy campaign strategist, and digital health consultant give her a niche understanding of human behavior and how to facilitate wellbeing, peak performance, and prosocial behavior change.

Dr. West's interest in human behavior and choice-making led her to study emotional intelligence, psychological flexibility, resilience and positive psychology. She went on to develop the construct of emotion efficacy— the ability and belief your ability to harness emotional experience, shift your mindset and take action aligned with your values. She explains, “emotion efficacy is what you’d get if emotional intelligence, psychological flexibility and resilience had a love child.”Dr. West designed the Emotion Efficacy Therapy protocol as part of her doctoral studies, as well as the related assessment, the Emotion Efficacy Scale-2 (EES2). She has since developed and expanded the emotion efficacy tools and trainings, including authoring the self-help book, What You Feel Is Not All There Is. She is also co-author of the clinician's guide to Emotion Efficacy Therapy.

Dr. West is known internationally as an expert in the application of behavioral science and conducts professional trainings for coaches and clinicians around the world.

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