At the heart of effective behavior change, wellbeing and peak performance is the ability to powerfully navigate stress, challenge and pain while aligning your actions with what matters most in context.

This is why your psychology is so important.

Your psychology determines how freely you act in moments of choice. And your level of choicefulness will tell you a lot about how your life is unfolding in any moment.

As a human with biological, social and psychological defaults, you’ll tend to select whatever is easiest or most comfortable in moments of choice—unless you have clear reasons to show up differently in your moments of choice.

To achieve wellbeing and peak performance you need the vision, awareness and the skills to disrupt unhelpful behavior patterns. This is why the expert application and translation of behavioral science is foundational for sustainable results.

As a psychologist, coach, consultant, trainer, mediator and author, Dr. Aprilia West brings 20+ years of real-world experience working with individuals, teams, leaders and organizations across Fortune 500 companies, U.S. Congress, entertainment, tech and nonprofits.

More about Dr. West.