Wherever you go
your psychology goes with you
— Dr. Aprilia West, psychologist, executive leadership and team coach, trainer and organizational consultant
MAXIMIZING HUMAN POTENTIAL THROUGH
THE POWER OF CONTEXTUAL BEHAVIORAL SCIENCE
At the heart of wellbeing, elite performance and effective behavior change is the ability to skillfully navigate stress, challenge and pain while aligning your actions with what matters most in context.
This is what makes your psychology so important.
Your psychology will give you your level of emotional intelligence, psychological flexibility and resilience. This also means your psychology will determine how freely, flexibly and intentionally you act in moments of choice. And this level of choicefulness will tell you a lot about how your life is likely to unfold in any moment.
As a human with biological, social and psychological defaults, you’ll tend to select whatever is easiest or most comfortable in moments of choice—unless you have clear reasons to show up differently in your moments of choice.
Leveraging behavioral science for wellbeing and performance.
To achieve wellbeing and peak performance you need the vision, awareness and the skills to disrupt unhelpful behavior patterns. This is why the expert application and translation of science is critical for sustainable results. Blending positive psychology, contextual behavioral science and 3 decades of real world experience outside the field of psychology, as a psychologist, coach and behavioral health consultant, Dr. Aprilia West brings a niche level of evidence-based training, expertise and experience.
About Dr. Aprilia West
As a psychologist, coach, trainer, author, and digital health consultant, Dr. Aprilia West brings 20+ years experience working with founders, leaders, creatives, teams, and organizations spanning U.S. Congress, tech, entertainment, Fortune 500 companies, and nonprofit advocacy campaigns leveraging contextual behavioral science to increase wellbeing, performance and prosocial behavior change.
Dr. West's interest in human behavior and choice-making led her to study emotional intelligence, psychological flexibility, resilience and positive psychology. She went on to develop the construct of emotion efficacy— the ability and belief your ability to harness emotional experience, shift your mindset and take action aligned with your values. She explains, “emotion efficacy is what you’d get if emotional intelligence, psychological flexibility and resilience had a love child.”Dr. West designed the Emotion Efficacy Therapy protocol as part of her doctoral studies, as well as the related assessment, the Emotion Efficacy Scale-2 (EES2).
She has since developed and expanded the emotion efficacy tools and trainings, including authoring the self-help book, What You Feel Is Not All There Is. She is also co-author of the clinician's guide to Emotion Efficacy Therapy.
Dr. West is known internationally as an expert in the application of behavioral science and conducts professional trainings for coaches and clinicians around the world.
Training for therapists and coaches
Evidence-based practices & tools to accelerate your therapy and coaching
As a psychologist, executive coach, trainer, and author, Dr. Aprilia West is a catalyst for increasing effectiveness in psychotherapy and coaching. Specializing in the integration of positive psychology grounded with contextual behavioral science, her international education and supervision programs empower clinicians and coaches to become more skillful with their clients.
With over a decade of experience in training professionals, Dr. West has trained psychotherapists and coaches across the globe, partnering with continuing education platforms like Praxis, PESI, and Contextual Consulting. She has been internationally recognized for her expertise in psychological flexibility and emotion. Her publications guide therapists and coaches in applying contextual behavioral science to achieve remarkable client results.
Coaching for INDIVIDUALS & EXECUTIVES
Evidence-based coaching grounded in science and positive psychology
In our post-pandemic, VUCA (volatile, uncertain, complex and ambiguous) world, it’s mission-critical to nurture and tend the factors that influence wellbeing, and performance.
Whether your challenge is around changing habits, increasing motivation, emotional intelligence, workflow processes, effective teaming, leadership, change management or psychological safety you need more than insight— you need experiential learning to rewire powerful habits and routines that stick.
Research shows that evidence-based coaching and consulting can significantly improve performance, life and job satisfaction, meaning, engagement, as well as employee retention and stakeholder value.
Therapy
A holistic approach to mental health and wellbeing
Effective therapy focuses on the root causes of suffering— to help you understand your psychology, reduce unnecessary suffering and improve and maintain your wellbeing. Without a clear focus, it’s difficult to target the awareness and skills you need to navigate life intentionally, flexibly and creatively.
Unfortunately many models used in psychotherapy are minimally effective. They tend to focus on rehearsing familiar narratives to gain insight without experiential practice or on changing thoughts and feelings that are not always inside your control.
Dr. West’s approach to therapy is warm, collaborative and client-centered and focuses on psychological processes at the source of your clinical challenges, not just symptoms. She integrates third-wave cognitive behavioral therapy (CBT/ACT/DBT), Internal Family Systems (IFS) therapy, and attachment theory grounded in neuroscience, emotion science and positive psychology to help clients achieve the mental health and wellbeing they need to live meaningful lives.
Organizational Offerings
Enhancing wellbeing and performance in the workplace
Dr. West regularly designs organizational trainings, team facilitations, offsite learning opportunities and keynotes for organizations based on their specific challenges and goals.
Whether your organization needs help increasing psychological safety, creative problem solving, navigating a transition or merger or bringing out the best in your people, Dr. West can work with you to determine what you want to achieve and the best methods to execute it.
